About

Growth Begins with Reflection

At MIRRIM, we believe people grow best when they see themselves clearly—and kindly. We foster personal and professional development by equipping individuals, teams, and coaches with insights that empower meaningful transformation from the inside out.

Through IRIS, our innovative platform, we support coaches and organizations with tools to guide others toward success—collaborating, not competing, to help people become who they’re meant to be.

Our Story

MIRRIM is a coaching and development firm rooted in the belief that growth begins with reflection. People grow best when they see themselves clearly—through the kind mirrors held up by others. We equip individuals, teams, and coaches with clear and caring insights that bring focus to growth.

Our work centers on behaviors—how people are showing up today and how they aspire to grow—because behaviors are the bridge between potential and progress.

Our Philosophy

"We believe people are made to grow into the image they were meant to be—and that this happens best when others hold up kind mirrors. Growth takes root when reflection is honest, insights are caring, and people are open to change."

Who We Serve

Both sides of the coaching equation:

Coaches

who want science-backed insight tools without brand conflict

Organizations

seeking to align values, behavior, and leadership development

Our Approach

At MIRRIM, we believe growth begins when we take the time to truly see ourselves and others.

We Reflect strengths with care and clarity—so what’s good can grow.

We Reveal blind spots that may be limiting progress, with kindness and honesty.

We Refine direction, mindset, and strategy—so that insights lead to impact.

What We Do

MIRRIM is the steward of IRIS—the Interpersonal Readiness & Improvement Suite—a behavioral insight platform used by coaches and organizations across the country. At MIRRIM, we help individuals, teams, and coaches grow by providing the tools and support needed to navigate change with clarity and confidence. Our services include a powerful behavioral survey, targeted coaching, and training programs that bring focus to development. Whether you're building leadership capacity, guiding clients, or shaping a healthier culture, we’re here to support growth at every level.

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IRIS Platform

Training

🎓 Training — Certification and training for coaches using IRIS

Coaching

Limited executive coaching and cultural development for organizations

Meet The Team

Susan Simpson

Founder & CEO

Susan brings decades of experience in leadership coaching and organizational development. With a warm, insight-driven approach, she helps individuals and teams align with their purpose and grow toward their potential. Susan’s coaching approach blends self-reflection with critical thinking to help leaders navigate their most pressing challenges. With a background in industrial engineering, she brings a keen eye for process integration and optimization, developed through years of experience in both corporate and startup environments. She deepened her cross-cultural coaching expertise while partnering with a psychology professor at St. Petersburg State University in Russia, equipping future professionals to handle complex conversations with clarity and confidence. In 2009, she formalized her training through the International Coaching Federation (ICF). For over a decade, Susan has worked with one of the fastest-growing software companies recognized by Inc. Magazine, coaching internally, consulting across departments, and delivering training to 67 organizations. Beyond her coaching practice, Susan serves on the board of a global nonprofit with 5,000 staff from 70 nationalities, working in 130 languages. She advises the People and Benefits team and leads the annual review process for the organization’s international executive director.

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Michael Simpson

Executive Coach

Michael combines business acumen with deep relational wisdom, supporting leaders in making grounded decisions and cultivating healthy, high-impact teams.

Extended Team

Platform, Support & Coaching Collaborators

Our extended team includes the brilliant minds behind the IRIS platform—like our lead engineer, Darshan—along with trusted partners in product design, finance, and client support. We also collaborate with select coaches who help bring our culture-building experiences to life.

Let's Grow Together

Whether you’re a coach seeking tools to support client breakthroughs, or an organization ready to bring clarity and care to your culture—we’re here to help. With MIRRIM, growth starts with insight and leads to transformation.

[ Learn More About IRIS ] [ Train with MIRRIM ]